What Do People Feel When They See Your Brand?
I realized that offers & specials don't attract—they push. Instead, I built a chart that proved I could spend 50% of my revenue on digital ads and still break even.
The actual profit was not a concern for me. My focus was on the brand. The money the business generates does not bind me. I see the money as a tool that can build something larger.
With this marketing budget, I don't run direct offers. I simply entice with offers. In reality, I sell myself, my story, and my clientele.
In turn, I attract those similar.
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