In 2022, Grayson Dyer started the business by purchasing basic window cleaning equipment from a local Ace Hardware. The tools were far from professional, but they were enough to begin learning the trade. At the time, the business operated entirely door-to-door in Los Gatos, California.

Through knocking on doors and speaking directly with homeowners, Grayson learned sales fundamentals, customer communication, pricing, and the realities of running a service business. Every job completed provided hands-on experience and just enough revenue to keep moving forward.

The early revenue from door-to-door work was reinvested into better equipment and more efficient processes. As confidence grew, Grayson made the decision to formally brand the business as Window Cleaning Bay Area. This included purchasing company shirts, adding a truck decal, building a basic website, and creating profiles on Instagram, Facebook, and Nextdoor. The business began shifting from informal side work to a recognizable local brand.

Among all platforms, Nextdoor proved to be the most impactful early marketing channel. By posting completed jobs and collecting reviews, Window Cleaning Bay Area began attracting customers organically. Instead of chasing work door-to-door, homeowners began reaching out directly. This shift marked the first time the business experienced consistent inbound demand, validating both the service quality and the local market.

Throughout the summer of 2024, Grayson operated the business alongside a close friend, completing jobs booked through Nextdoor and referrals. Revenue remained steady, allowing for further investment into professional equipment. During this period, the business purchased a water-fed pole system — a major turning point. This system allowed windows to be cleaned safely from the ground without ladders, improving efficiency, consistency, and safety across jobs.

As the 2025 season approached, Grayson was still a senior at Los Gatos High School. Managing a growing business while balancing school responsibilities proved challenging, often requiring difficult tradeoffs. Sales calls, estimates, and scheduling frequently happened between classes or during school hours. Despite the pressure, the commitment to entrepreneurship remained clear, and the business continued to grow.

To support continued growth, Grayson began running Instagram and Facebook advertising campaigns. These early digital campaigns performed well and generated predictable lead flow. Revenue from ads was reinvested into additional campaigns and labor, allowing the business to make its first hires. This marked the transition from a solo operation to a structured service business with team support.

As demand increased, it became clear that managing sales, marketing, scheduling, labor, and customer communication alone was not sustainable. A structured hierarchy was introduced to separate responsibilities and reduce burnout. Grayson focused on sales, marketing, operations, and strategy. Crew leaders managed job sites and quality control, while technicians focused solely on execution. Policies, training standards, and role-specific expectations were formalized to support long-term growth.

In July 2025, Window Cleaning Bay Area invested in a commercial-grade pressure washing skid. This marked the launch of a dedicated pressure washing division serving both residential and commercial properties. Existing systems, training, and safety standards were adapted to support the new service line. Technicians were required to pass a pressure washing operator assessment, ensuring quality and safety across all projects.

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2026 represents the first full year of operations without the limitations of school, allowing for complete focus on growth. With established systems, trained teams, and multiple service lines, the business is positioned for expansion. California’s strict regulations create higher barriers to entry, reducing competition and opening opportunities for leadership in exterior property maintenance. Window Cleaning Bay Area is building toward becoming a premier residential and commercial provider statewide.

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