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Starting a window cleaning business is one of the most realistic ways to build a profitable service company with minimal startup costs and huge upside. With the right branding, simple systems, and consistent marketing, you can go from zero to booked out faster than almost any other home service.
Whether you want a lean solo operation or a multi-crew business, this guide walks you through everything you need to know—business setup, branding, equipment, pricing, websites, ads, hiring, SOPs, and scaling.
(I recommend watching this first—I walk through real examples, ad accounts, and systems.)
Window cleaning wins for four reasons:
You don’t need a huge crew or fancy equipment to start—you need professionalism, consistency, and a system-driven mindset.
Start like a real company from day one. The more professional you look and sound, the faster you’ll win high-quality customers.
Foundation checklist
Tip:
Keep personal and business finances separate. This sets you up for clean books, business credit, and future financing.
Homeowners hire people they trust to enter their property. If you look organized and consistent, you can command premium pricing.
Core branding elements
You’re not just cleaning windows—you’re delivering trust, professionalism, and experience.
Start with the essentials, then upgrade as revenue grows. Cheap equipment slows you down—quality tools help you look like a pro and finish jobs faster.
Complete kit with professional squeegees, rubbers, towels, belt setup, and scrapers:
SteveO’s Residential Starter Kit:
https://windowcleaner.com/collections/starter-kits/products/steveos-ultimate-window-cleaning-kit
A good ladder system is non-negotiable—stability and access matter.
21-Foot Stackable Ladder:
https://windowcleaner.com/products/metallic-ladder-loaded-kits-21-foot
Game-changer for exterior windows, safety, speed, and efficiency.
30-Foot Carbon Fiber Water-Fed Pole:
https://windowcleaner.com/products/xero-micro-basic-carbon-fiber-water-fed-pole
Allows streak-free exterior cleaning without squeegeeing.
Xero Pure Deionization System:
https://windowcleaner.com/collections/multi-stage-systems/products/xero-pure
This gear alone can take you well past six figures.
You don’t need a complicated website. You need a clean, modern site with trust signals and fast ways to contact you.
Website essentials
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This is one of your most powerful tools early on. Add:
Even your first five reviews help you outrank local competitors.
Early outreach beats waiting for traffic.
Best fast-start strategies
You don’t need ads on day one—but they will scale you quickly (more on that next).
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Use raw, real content—not perfect productions.
Examples that convert:
Send leads to a quick booking form and follow up fast.
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Once verified, you pay per lead—not per click. This brings inbound customers actively searching for your service.
Target searches like
Use simple landing pages, not your homepage.
Keep pricing simple and transparent.
Suggested packages
Please respond to leads promptly, as a quick turnaround on quotes can result in more jobs being booked.
Two platforms = smooth, automated business.
GoHighLevel: Lead capture + automations + SMS/email follow-up
Jobber: Quotes, scheduling, invoicing, card-on-file payments
GHL brings leads in → Jobber books and manages jobs
Hire new team members when you have more than a week of bookings or are turning down job opportunities.
Look for
Teach squeegee skills—don’t compromise on character.
Systems separate amateurs from real companies.
Key SOPs to build
Every task someone repeats should become a checklist.
Window cleaning is one of the most accessible business opportunities in the home-service space, but the real winners focus on professionalism, systems, training, and marketing. You don’t need to reinvent anything—just execute consistently and follow a structured path.
Want to see this process explained visually?
👉 Scroll back up and watch the video—I break down the entire setup, tools, systems, and ad strategy step-by-step.
And if you want the SOPs, marketing templates, hiring guides, pricing calculators, and systems, join the Window Cleaning Academy waitlist—big things are coming soon.
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